This training session is based on content, advertising and statistics; a live presentation of different platforms and an active participation through questions during the presentation.

• How ads work on Facebook and Google
• The creation of content that will help you to stand out
• How to build a strategy and engage your community
• How SEO works
• How to understand and measure statistics
• How contests works on social media and the legal obligations attached to them.

Length : 3 hours

Training session on the main social media platforms, planning content and publication, integration of visual content and how to administer a network; a live presentation of different platforms and an active participation through questions during the presentation

• Facebook features
• Twitter features
• Instagram features
• YouTube features
• Hootsuite features – Tools to manage many platforms
• WooBox features – Tools to manage contests

Length : 3 hours*

*Can be more or less depending on questions, your current knowledge and platforms covered.

Training session based on optimizing your public relations; live demonstrations on social media; participation from attendees with questions before and after presentation.

• Optimizing your presence on the web by using available tools
• Creating events using Social Media
• Integrating your Public Relations to Social Media
• Using Influencers to advertise
• How to deal with a crisis?

Length : 3 hours

Training session is based on a larger approach to the web; a live presentation of different platforms and an active participation through questions during the presentation.

• Presentation of the Web 1.0 and 2.0
• The rise of Social Media and Communications via the Web.
• A look at the good practices on the web
• Different platforms, their characteristics, their importance and their users.
• Using blogs as a tool to communicate effectively.

Length : 3 hours